Client: Personal
Mission: Yurni is a globally inspired yogurt brand created to celebrate cultural exploration through flavor. Designed for curious, adventurous eaters, it turns everyday snacking into a chance to discover the world. Born as a personal passion project, Yurni set out to connect people to different cultures—one spoonful at a time. With bold, story-rich flavors but no visual identity in place, the mission was clear: craft a brand that could bring its joyful, travel-inspired concept to life.
Services:
– Brand Identity Design
– Packaging Design
– Illustration
A Yogurt That Takes You Places
The hero flavors—each from a unique destination. Mexico and Italy were non-negotiables, as I have personal connections to these places. I filled in the rest with places and ingredients that felt just exotic enough to spark curiosity.
The Bar-Tailed Godwit,
a bird known for flying over 7,000 miles without stopping. What better metaphor for a flavor adventure? The bird evolved into the brand’s logo and even doubled as a passport stamp-inspired design element used on packaging and collateral
Drawing inspiration from vintage travel posters, custom illustrations were created for each flavor, — designed not only to tell a story, but to fit perfectly on a yogurt cup.
