Client: Personal
Mission: Slay The Snow started as a husband-and-wife small business passionate about sharing natural, clean-ingredient treats. With their delicious, clean products ready to go, Slay The Snow needed a brand identity and vehicle wrap that could elevate their presence and connect with local customers searching for their next sweet, natural indulgence. They wanted to avoid the usual fair-style shaved ice look and instead showcase their difference with a vibrant, eye-catching design.
Services:
– Brand Identity Design
– Vehicle Wrap
– Menu Design
– Illustration
– Website Design
The SLAYshop and the SLAYmobile
First came the SLAYmobile, as the owners fondly call their vibrant food trailer. We teamed up to create a wrap design that was fun, eye-catching, and bold—perfect for turning heads at local events and standing out from the typical shaved ice crowd. Fast forward three years, and that small dream has blossomed into the SLAYshop: a charming mini storefront permanently parked at one of Boise, Idaho’s most popular parks along the Boise river. Their growth is a testament to their irresistible treats and standout brand that keeps customers coming back for more.
Celebrating A Milestone
Slay The Snow recently celebrated a major milestone—landing the perfect location for their seasonal shop in Boise’s buzzing Esther Simplot Park. Nestled right along the Boise River, the park is a go-to summer hangout for paddle boarders, swimmers, cyclists, and even wake surfers. To mark the moment in true Slay style, we designed a limited-edition tee that reads “Slay The River”—a fun, on-brand nod to their new home base. The idea came straight from the client as part of a collaboration with Idaho River Sports, a fellow local favorite located right in the same park. Soon team members can sport the design and customers can snag one to show o their love for local treats and river adventures.
All In One Place
Over time, Slay The Snow gained local recognition, but they noticed that many customers were still surprised to learn the treats were made from natural ingredients—a core part of their mission. To address this, we designed a simple, cohesive website that organized key brand messaging in a fun, digestible way. The site also included an inquiry form for private event bookings and details about their seasonal shop, helping the brand tell its story beyond the truck.
The Impact
Since launching their new brand and website, Slay The Snow has grown into one of the most in-demand food vendors in town—recognized as the only natural shaved ice maker in the area. Their refreshed identity has not only elevated their professional presence but also deepened their connection with the community. The website alone has brought in over 60 new leads in just a couple of months, helping them book more events and share their story more clearly than ever
